- Slower population and employment growth in recent years.
- Challenges associated with attracting and retaining business, as well as residents.
- Challenges associated with implementation of previous initiatives.
- These items are not reflected in the previous City Centre Area Redevelopment Plan.
- Create a concentration of development, amenities and people to make an inclusive downtown.
- Increase retail, services, recreation and other amenities within the downtown.
- Change the public’s perception of the downtown into a fun, safe, inviting and enjoyable location.
- Change the downtown incrementally.
What is an ARP?
An area redevelopment plan provides a roadmap for the revitalization and development of a community. It coordinates and sets out the policies for the redevelopment of land and buildings.
What does an ARP include?
The objectives of the plan and how they are proposed to be achieved.
The proposed land uses for the redevelopment area.
If a redevelopment levy is to be imposed, the reason for imposing it.
Proposals, if any, for the acquisition of land for municipal use, school facilities, parks and recreation facilities or any other purpose necessary.
Why are we doing an ARP?
Now is the time to develop an ARP for the downtown. Factors include:
What is the purpose of the ARP?
The ARP will create an implementable vision for the downtown of Fort McMurray for the next 10 to 15 years. The intent of the plan is to provide a framework and supporting policies that will guide future public and private development and investment in the short, medium and long term.
Will the ARP reflect the Municipality’s flood mitigation strategy?
The ARP will ensure any proposed action plan for development in the downtown aligns with the flood mitigation provisions approved by Council.
What are the four focus areas?
Civic, Arts & Entertainment
The Civic, Arts & Entertainment area builds on its existing assets and focuses on bringing the region together. It has direct links to the waterfront and provides public parks, plazas, and community events. The area aims to create a year-round space welcoming to visitors and locals alike.
The Commercial area is a focal point for the downtown. The district is envisioned as a ”one-stop” area for restaurants, retail and services.
The Waterfront Retail area aims to reintegrate the waterfront into adjacent developments. The area is envisioned as a mixed-use district that supports retail and local organizations.
Production & Innovation
The Production & Innovation area is a live-work mixed use district that builds on the unique entrepreneurial and community spirit that characterizes the region. The area aims to support local manufacturing and collaborative workspaces.
What are the ARP's guiding principles?
The ARP process has defined a set of seven guiding principles that will drive the plan, future policy decisions and implementation strategies.
FOCUS ON PEOPLE
People are the main component of creating successful places. The downtown will provide opportunities for celebrations, activities, outdoor use, shopping and daily errands.
FOSTER A SENSE OF PLACE
The downtown must provide a safe, inviting and inclusive environment. A sense of place cannot be attributed to one factor, but rather, a combination of amenities, building façades, lighting, character and theming, sidewalks and other detailed elements. A wide range of activities, events, public art, and locations that support and promote local culture, heritage and diversity also contribute to this sense of place.
EVOLVE THE DOWNTOWN INCREMENTALLY OVER TIME
The plan must recognize that no detail, initiative or idea is too small. The transformation of the downtown will take time; every initiative, policy, project and decision will be a building block towards the ultimate vision as presented in the ARP.
SUPPORT A VARIETY OF USES
The ARP recognizes that health, education, commercial, religious uses and recreation are fundamental services and amenities within the downtown. A diverse group of people living, working, playing, shopping and serving their daily needs is essential to its social, economic and health benefits.
UNDERSTAND AND IMPROVE THE ECONOMIC REALITY OF THE DOWNTOWN
A realistic economic approach needs to be recognized. The ARP will be organized around focus areas or areas that see natural gatherings of people. By building on these areas, the plan can develop a framework that supports the growth and resilience of current and future opportunities in the downtown.
BUILD UPON THE EXISTING RECREATION, RESIDENTIAL, COMMERCIAL AND SERVICE AREAS OF THE DOWNTOWN
Downtown Fort McMurray encompasses a large geographic area. The plan prioritizes revitalization in four focus areas — Civic, Arts & Entertainment, Commercial, Waterfront Retail and Production & Innovation —based on the existing concentration of uses.
CREATE A PLAN THAT IS IMPLEMENTABLE AND ACCOUNTABLE
The ARP will be a guiding document for the downtown over the next 10 to 15 years. A successful plan must be implementable and be able to be monitored with short, medium- and long-term action items.
What are the goals for the ARP?
The goals of the ARP are overarching and meant to connect with the community based on their level of participation and involvement.
Everyone has a role to play in achieving the goals of the ARP: stakeholders, residents, private interest groups, users and public sector groups.